Yuanyin Machinery | Chenguang Stationery Store – Jianbo L1‑3F Cola Dispenser Implementation Case
I. Store Introduction
This store is a standard franchised Chenguang Stationery store beside a campus in Dongsheng Town, Zhongshan City, Guangdong Province. Covering an area of 45㎡, it mainly sells student stationery, cultural‑creative products and office supplies, with primary and secondary school students in the surrounding area as core customers. After‑school hours are the peak passenger flow period for the store. The store originally stocked more than ten types of bottled beverages sold with dedicated refrigerators, targeting students’ daily rigid demand for cold drinks.
With intensifying competition among surrounding peers, similar stationery stores took the lead in installing post‑mix cola dispensers. Thanks to fresh on‑site preparation, better taste and higher cost‑performance, these stores continuously attracted student customers after school. This store was long in a passive competitive position. Its original bottled beverage sales model lacked appeal, leading to continuous decline in passenger flow, heavy operating pressure for the store owner and a thorny problem of customer loss.
II. Core Pain Points Before Cooperation
1. Competitors took the lead in layout, causing severe loss of student customers
Surrounding stationery stores installed commercial post‑mix cola dispensers as core customer‑attracting selling points. During after‑school rush hours, most students preferred to consume at competing stores with on‑site prepared beverages. Without differentiated advantages, this store suffered continuous customer diversion, resulting in sluggish business and great anxiety of the owner.
2. Rich bottled beverage categories but poor customer‑attracting capability
The store stocked around 10 types of bottled beverages with rich categories that occupied large refrigerator space. However, these beverages suffered severe homogenization with no unique features. Compared with fresh on‑site cold drinks, bottled drinks had single taste and low novelty, resulting in low student consumption willingness. Rich categories failed to convert into passenger flow and sales volume.
3. Low profit margin and high inventory loss of bottled beverages
Bottled beverages had high procurement costs and extremely low gross profit margins, making it hard to gain profits merely by high sales volume. Meanwhile, long‑term overstock in refrigerators led to easy expiration and deterioration of beverages, causing regular monthly inventory loss and extremely low input‑output ratio.
4. Single consumption scenario with no breakthrough in average order value
Students only purchased stationery out of rigid demand and left immediately with no lingering consumption scenarios. Original bottled beverages failed to drive associated consumption. Store revenue solely relied on stationery sales with a low growth ceiling, making it hard to break profit bottlenecks.
III. Yuanyin Solution Selection & Implementation
Combining core characteristics of campus stationery stores including small area, concentrated after‑school passenger flow, original beverage area layout and student consumption preferences, the store finally installed the Jianbo L1‑3F 3‑valve countertop post‑mix cola dispenser to upgrade its original beverage sales system.
1. On‑site installation with no store renovation required
The equipment was precisely placed beside the store’s original beverage refrigerator, utilizing the existing beverage sales area. It occupied no stationery display space and required no layout modification. On‑site upgrade of the beverage business achieved a reasonable layout and smooth customer flow, making beverage purchase more concentrated and convenient for customers.
2. Student‑oriented flavors adapted to campus scenarios
Three classic popular flavors including cola, lemon soda and orange soda were customized. With icy‑refreshing taste and high cost‑performance, self‑service beverage taking perfectly catered to primary and secondary school students’ consumption preferences. Compared with over ten original bottled beverages, on‑site prepared drinks were more novel with higher repurchase rates.
3. Rapid implementation with no disruption to normal business
Yuanyin’s after‑sales team provided standardized on‑site installation and commissioning, completing implementation in a short time for normal beverage dispensing on the same day, quickly making up for the store’s beverage business shortfalls.
4. One‑stop worry‑free supporting services
Matched with exclusive Yuanyin carbonated syrup and food‑grade carbon dioxide cylinders, the store enjoyed online procurement and replenishment, nearby warehousing and delivery, as well as free gas exchange. The whole machine came with a 1‑year warranty and the compressor with a 3‑year extended warranty. Unified full‑process after‑sales service eliminated troubles of contacting multiple suppliers.
IV. Implementation Effect Feedback
1. Rapid return of lost customers to reverse passive situation completely
The cola dispenser delivered immediate results after operation. Massive student customers lost to competitors returned rapidly. The store saw surging popularity during after‑school peak hours, thoroughly solving the long‑standing problem of customer loss and escaping passive operation suppressed by peers.
2. Complementary old and new beverages for comprehensively optimized revenue structure
Retaining over ten original bottled beverages, the store adopted a dual‑beverage model of “bottled + post‑mix”. It covered diversified student consumption demands, with post‑mix drinks as core customer‑attracting best‑sellers and bottled drinks as supplementary options. The richer categories brought far stronger competitiveness than surrounding stores selling only bottled beverages.
3. Extended customer stay time with skyrocketing associated sales
Students took initiative to enter the store for fresh on‑site cold drinks with greatly prolonged stay time. They would additionally purchase stationery and small cultural‑creative products, effectively boosting sales of core business products. The store achieved remarkable simultaneous growth in average order value and daily turnover.
4. Higher gross profit for revenue growth and reduced inventory loss
Post‑mix beverages boasted far higher gross profit margins than traditional bottled drinks, forming a new stable profit‑generating sector. Meanwhile, reduced bottled beverage overstock significantly cut expiration loss, greatly improving the store’s overall profit‑making efficiency.
V. Customer Testimonial
Exact words from the Chenguang Stationery store owner:
“We originally stocked around ten types of bottled drinks with refrigerators always full, yet failed to retain students. After surrounding stores installed cola dispensers, all after‑school students flocked there, making me extremely anxious. After installing the Jianbo L1‑3F beside the refrigerator, the effect is extremely obvious with customers returning directly. On‑site prepared drinks are more popular than bottled ones and can boost stationery sales. Finally, we are no longer suppressed by the neighboring store!”
Relevant Guidelines
Corresponding Product: Jianbo L1‑3F 3‑valve countertop post‑mix cola dispenser. Check exclusive documents for this model under the Equipment Installation Guide section on Yuanyin Machinery official website.
For more customer cases of stationery stores and campus retail stores, view the full Customer Cases section on Yuanyin Machinery official website.
For commercial beverage equipment selection inquiries, contact Yuanyin official customer service: 18150403307 / 18559283671
Issued by: Xiamen Yuanyin Machinery Equipment Co., Ltd.
Release Date: May 2026
