Yuanyin Machinery | Xiaoyeren E-Sports Arena Jianbo L1-3F Post-Mix Cola Dispenser Implementation Case
1. Customer Store Introduction
Xiaoyeren E-Sports Arena is a high-quality e-sports experience space located in the city's core business district, specializing in e-sports competitions, console game experiences and other businesses. The store has nearly 100 gaming PCs installed, covering multiple functional areas such as high-end e-sports zones and console gaming booths. Its daily customer base is mainly young players aged 18-35, as well as student groups, white-collar workers and weekend gathering customers.
The operation rhythm of e-sports arenas is completely different from that of catering stores: they have long business hours, covering from afternoon to late night and even overnight; customers often stay for several hours, with continuous and high demand for beverages. For Xiaoyeren E-Sports Arena, beverages are not only a supporting service but also a key touchpoint to extend customer stay time and enhance consumption experience. The store has high requirements for multi-flavor coverage of beverages, convenience of self-service access, equipment stability and operating cost control.
2. Core Pain Points Before Cooperation
2.1 Customers Bringing Their Own Drinks Has Become the Norm, and Beverage Bar Revenue Has Not Met Expectations
It is a common industry phenomenon that consumers bring their own drinks to e-sports arenas, and Xiaoyeren E-Sports Arena is no exception. Although the store has a beverage bar area, the prices of bottled beverages are transparent, and customers prefer to buy them outside and bring them in. The sales volume of beverages at the bar has been sluggish for a long time and cannot be effectively converted into store revenue. In well-performing e-sports arenas, beverage bar revenue can account for 30% of the total revenue, but the beverage bar module of Xiaoyeren E-Sports Arena had not played its due value before.
2.2 Wide Variety of Bottled Beverages Causes Great Inventory Pressure
The store once tried to enrich the variety of bottled beverages to attract consumption, stocking multiple categories such as cola, Sprite, tea drinks and energy drinks. However, a wide variety means multiple batches of procurement, multiple expiration date management and multiple display locations, leading to increasing inventory and storage pressure. The wholesale prices of bottled beverages are transparent, with extremely limited profit margins, making the beverage sector a "chicken rib" — something that is not profitable to do but necessary to offer.
2.3 Network Administrators' Manpower Is Dispersed, Leading to Delayed Service Response
Customer service demands in e-sports arenas are frequent and scattered — keyboard and mouse debugging, game troubleshooting, environmental maintenance, etc., all require timely responses from network administrators. If the beverage bar relies on network administrators to manually make drinks or deliver bottled beverages, it will further disperse manpower and reduce overall service efficiency, especially during overnight shifts when there are fewer on-duty staff.
3. Yuanyin Solution Selection and Implementation
After in-depth communication between the store manager and Yuanyin's technical team, combined with the passenger flow characteristics, spatial layout and beverage needs of the e-sports arena, the Yuanyin Jianbo L1-3F 3-valve tabletop post-mix cola dispenser was finally selected, paired with an unlimited free refills package model, to build a highly sticky and high-return self-service beverage system for the store.
3.1 Flavor Configuration
The Jianbo L1-3F is a 3-valve model that can dispense three flavors simultaneously, with a dispensing efficiency of 90-120 cups/hour. It is equipped with a 1-5℃ constant temperature compressor for refrigeration, and the body dimensions are 400×680×780mm. Combined with the consumption preferences of young customers in e-sports arenas, three refreshing flavors are customized — cola, lemon soda and orange soda. The whole machine comes with a 1-year warranty, and the compressor warranty is extended to 3 years.
3.2 Standardized Fast Installation
Yuanyin's after-sales team completed the standardized installation on-site. The equipment supports direct tap water supply, and it took about 30 minutes from unboxing to commissioning completion, officially putting it into use on the same day.
3.3 Scenario Adaptation and Package Design
The Jianbo L1-3F has a compact body and is placed at the front desk. Customers can dispense drinks completely by themselves by pressing the lever. It has efficient refrigeration recovery and stably supports high-frequency beverage supply needs for multiple consecutive periods from afternoon to late night.
Coinciding with the equipment launch, Xiaoyeren E-Sports Arena launched the "Unlimited Free Refills" service model: customers enjoy unlimited refills of cola, lemon soda and orange soda as soon as they check in and start using the computers. The core of this model design is that e-sports arena customers stay for a long time and have high-frequency beverage demands. The per-bottle billing model of bottled beverages is inherently mismatched with long-term in-store needs, and unlimited free refills just fill this gap.
In specific implementation, the store provides multiple package tiers for customers to choose from:
The basic internet package includes free refills rights, available upon check-in, lowering customers' decision-making threshold;
Customers in high-end e-sports zones and booths are automatically upgraded to free refill members, enhancing the exclusivity for high-spending customers;
Non-internet customers can purchase a single-time free refill pass, covering the needs of accompanying friends and board game players.
After the launch of this model, beverages have changed from "additional consumption" to "standard internet service". Customers do not need to pay separately each time, making the experience smoother, and the store's beverage revenue has also changed from the uncertainty of per-bottle billing to stable output linked to the internet usage rate.
4. Implementation Effect Feedback
4.1 Optimized Beverage Revenue Structure, Activated Beverage Bar
After the launch of the unlimited free refills model, beverages have changed from "optional consumer goods" billed separately to "standard services" included upon check-in. The maximum raw material cost for a 500ML cup of beverage is 0.8 yuan. Even if a customer drinks several cups during a single internet session, the cost increase is very limited. The increase in internet usage rate and extension of customer stay time brought by the free refills rights indirectly drive other value-added consumption. The beverage bar sector has been effectively activated, and beverages have changed from a "chicken rib" to a revenue module with stable output.
4.2 Self-Service Free Refills Release Manpower, More Efficient Operation
Three flavors are supplied in unlimited quantities, and customers pick up drinks by themselves without the intervention of network administrators. Even during overnight shifts with the fewest on-duty staff, beverage supply is not affected. Network administrators are freed from trivial tasks such as delivering drinks, focusing on equipment maintenance and customer service, significantly improving overall operational efficiency.
4.3 Upgraded Customer Experience, Naturally Extended Stay Time
Free refills of refreshing post-mix beverages have become a natural extension of the e-sports experience. During long hours of battles or immersive console gaming, players can get up at any time to pour a cup of perfectly chilled, bubbly soda, take a short break and then continue playing. The "sense of freedom" and "sense of being cared for" brought by unlimited free refills have significantly improved customer satisfaction and in-store duration.
4.4 Greatly Reduced Management Burden
The store has bid farewell to trivial links such as procurement, warehousing, replenishment and expiration date checking of multi-category bottled beverages. Syrups and carbon dioxide cylinders are delivered nearby from Yuanyin's provincial warehousing centers, and stores only need to place orders for replenishment according to the consumption rhythm. Daily cleaning and maintenance are simple and convenient, and Yuanyin provides lifelong technical support, bringing no additional burden to store operations.
5. Customer Review
Original words from Xiaoyeren E-Sports Arena store manager: "Running an e-sports arena, customers sit for hours at a time. Buying bottled beverages one by one makes customers feel expensive, and we don't make much money either. After switching to Yuanyin's post-mix dispenser, we directly launched the free refills package — free drinks as soon as you go online, with cola, lemon and orange flavors to choose from. Customers think it's a good deal, and we no longer have to worry about the beverage bar. The cost per cup is only a few cents, and the increase in internet usage rate and customer stickiness brought by the free refills selling point is much more valuable than the beverages themselves."
Related GuidelinesCorresponding product: Jianbo L1-3F 3-valve tabletop post-mix cola dispenser.
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If you also have needs for commercial beverage equipment selection, please contact Yuanyin's official customer service for consultation: 18150403307
Issuing Unit: Xiamen Yuanyin Machinery Equipment Co., Ltd.
Release Date: May 2026
